Your followers aren't your community.

BOLD shows brands and agencies who actually posts about them, who comes back, and what to run next.

See the live demo Get early access

Two brands.
The same follower count.

Brand A120,000 followers4 made something · 1 came back
Brand B120,000 followers34 made something · 12 came back

On a report they look identical. Only one of them has a community.

Keep scrolling.
One crowd will answer eight questions.

1 of 8

Who follows you?

Everyone here does. A follower count stops at this picture, and treats every one of them the same.

2 of 8

Who is paying attention?

Some like, some comment. It costs them nothing, and it is easy to inflate.

3 of 8

Who made something?

A few posted about you, unpaid, under their own name. BOLD finds them in public posts. Nothing to connect, and no campaign needed.

4 of 8

Who came back?

BOLD records who posted, so it knows the same person next time. The ones who return are your community.

5 of 8

How far did they carry it?

Here their posts drew 57M views against the brand's own 30M. The community out-reached the brand.

6 of 8

Who should you talk to next?

Everyone who posted, ranked, with who came back and how far they reached.

7 of 8

When should you launch?

At the hour this community actually posts. Here, that is Wednesday at 17:00.

8 of 8

What should you do now?

Every number ends in one sentence you can act on, scored against your own history and not an industry average.

For whoever has to answer
"did it work?"

Brand teams

You run the brand's own social, and you want to know who actually shows up for it.

  • See who posts about you before you have run a single campaign.
  • Find the people worth inviting to the next one.
  • Stop guessing the launch hour.

Agencies

You run campaigns for several clients, and each one asks what they got for it.

  • Every client in one place, each with its own community.
  • A client report ready to send. On agency plans it carries your name and logo.
  • Tracking runs between campaigns, so the history keeps building.

Priced by the size of your community.
From €29 a month.

A community post is a post someone else makes about your brand. However many of those there are in a month decides your plan.

Localup to 500 community posts€29
Growingup to 3,000 community posts€99
Nationalup to 20,000 community posts€299
Majorup to 100,000 community postsfrom €699
Globalmore than 100,000 community postsfrom €2,000

Prices and post counts are per month. Major and Global are quoted. A brand that outgrows its plan moves to the next one at renewal, and tracking is never switched off mid-month.

1,500
Campaign posts tracked hourly0

Hourly tracking

While a campaign runs, its posts can be checked every hour, which is what the forecast needs. €15 for every 1,000 campaign posts.

More detail

On the larger plans, a set number of posts are tracked in detail and the rest are counted. More detail is €20 for every extra 1,000 posts.

Agencies

€99 a month for the agency's own account, then 20% off the plan of every client it adds.

The three people
behind BOLD.

Archit Suryawanshi

Archit Suryawanshi

Product, Design & Growth

Designed and built BOLD's product end to end, and wrote its specification.

Dr. Salim Kraatz

Dr. Salim Kraatz

Finance & Strategy · Founding Angel

Serial founder, three times. Founded the consumer brands Bonnie and Starling.

Marcel Claus-Ahrens

Marcel Claus-Ahrens

AI & Technology

Developer since the age of 12, and a serial SaaS founder.

Questions,
answered plainly.

What does BOLD count as community?

The people who post something about a brand, unpaid, under their own name, and above all the ones who come back and do it again. Followers, and people who only like or comment, are not counted as community.

Do I have to run a campaign first?

No. BOLD starts from public posts that tag or mention the brand. A brand that has never run a campaign still sees who posts about it unprompted.

Do I have to connect my account?

No. Our collector reads public posts itself. Connecting an account is optional, and it adds the brand's own reach figures.

Which platforms does it cover?

Instagram comes first.

How is this different from social listening?

Listening tools count mentions. Meta's official hashtag data returns posts without their author, so a tool built on it can count posts but cannot say who made them. BOLD records who posted, so the same person is recognised the next time.

Can an agency put its own name on the report?

Yes. On agency plans the client report carries the agency's name and logo.

What does it cost?

Plans start at €29 a month and follow the size of your community. An agency pays €99 a month for its own account and gets 20% off the plan of each client. See every plan.

Find out who
your community is.

See the live demo Get early access

BOLD is in early access, and is opening to its first brands and agencies.